Open AccessANTESEDENTS DARI CUSTOMER LOYALTI PADA JASA RESTORSAN
Author(s) -
Dine Hilana Mulyani
Publication year - 2008
Publication title -
jurnal manajemen dan pemasaran jasa
Language(s) - English
Resource type - Journals
eISSN - 2442-9732
pISSN - 0216-3780
DOI - 10.25105/jmpj.v1i1.534
Subject(s) - loyalty , respondent , customer satisfaction , advertising , service (business) , mood , psychology , business , value (mathematics) , loyalty business model , service quality , marketing , social psychology , mathematics , statistics , political science , law
The bald time sat, It could satisfact The obje time sr satisfacti loyalty The de# of this research applies a survey toward unit of analysis on one of famous brand full service re aurant while they waiting or having waiting listed at malls in Jakarta such Pondok lndah Mall, Plaza Indonesia and Plaza Senayan. The aggregate number of costumers being respondent of the study is 128.The reset rch finding concluded that antecedents which consist of perceived waiting time, had signifiCa effect to waiting time satisfaction and service satisfaction but positive mood and value attainme t only give moderate effect to service satisfaction and loyaltyKeyword : waiting time, costumer satisfaction, service satisfaction, loyalty, mood to loyalty and value att inment