Open AccessThe mediating role of perceived value and social media word-of-mouth in the relationship between perceived quality and purchase intention
Author(s) -
Tri Widodo,
Ni Luh Putu Krisma Maylina
Publication year - 2022
Publication title -
jurnal manajemen dan pemasaran jasa
Language(s) - English
Resource type - Journals
eISSN - 2442-9732
pISSN - 0216-3780
DOI - 10.25105/jmpj.v15i1.9468
Subject(s) - lisrel , psychology , word of mouth , social media , mediation , structural equation modeling , quality (philosophy) , perceived quality , social psychology , advertising , value (mathematics) , business , statistics , computer science , mathematics , sociology , social science , philosophy , brand awareness , epistemology , world wide web