Open AccessThe impact of double mediation on market performance using information communication technology and market orientation
Author(s) -
Moch. Rizky Indra Pratama
Publication year - 2020
Publication title -
jurnal manajemen dan pemasaran jasa
Language(s) - English
Resource type - Journals
eISSN - 2442-9732
pISSN - 0216-3780
DOI - 10.25105/jmpj.v13i1.5626
Subject(s) - market orientation , simple random sample , mediation , sample (material) , business , quality (philosophy) , information and communications technology , orientation (vector space) , marketing , icts , systematic sampling , computer science , mathematics , statistics , population , philosophy , chemistry , demography , geometry , epistemology , chromatography , sociology , world wide web , political science , law
Market performance is important to the company's development. This study examines the determinant factors of market performance through information and communication technology (ICT). The probability and simple random sampling methods were used to determine the sample. Furthermore, the research instrument was the questionnaire distributed personally to the respondents. The results show that the market performance of used car showroom MSMEs in the Malang was determined both directly and indirectly by information quality, eReadiness, use of ICTs, and market orientation, which is more dominant. The use of ICTs and market orientation fully and partially mediates the information quality and eReadiness on market performance, respectively.