Open AccessPENGARUH BRAND AWARENESS, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP BRAND EQUITY PADA PRODUK PASTA GIGI
Author(s) -
Tiana Agnesia,
Iis Afriani Rachman,
Fatik Rahayu
Publication year - 2022
Publication title -
jurnal ekonomi trisakti (e-journal)
Language(s) - English
Resource type - Journals
ISSN - 2339-0840
DOI - 10.25105/jet.v2i2.14914
Subject(s) - brand loyalty , brand equity , brand awareness , perceived quality , psychology , business administration , business , advertising