Open AccessIDENTIFICATION EXISTENCE OF BULLWHIP EFFECT ON SUPPLY CHAIN PT. ABC
Author(s) -
yulie Megawati
Publication year - 2016
Publication title -
business and entrepreneurial review
Language(s) - English
Resource type - Journals
eISSN - 2252-4614
pISSN - 0853-9189
DOI - 10.25105/ber.v9i1.25
Subject(s) - bullwhip effect , supply chain , inefficiency , supply chain management , identification (biology) , econometrics , business , economics , microeconomics , marketing , botany , biology
Bullwhip effect is the main evidence of inefficiency in the supply chain of a company. Bullwhip effect describes the tendency of increasing the number of purchases of raw material supply chainas a result of the inability to predict the increase in the number of requests. This study is the high level of inventory, whether as a result of the bullwhip effect or was due to an increase in demand. The purpose of this study was to determine the contribution of each factor causes of the bullwhip effect, identify the factors that provide the greatest impact on supply chain performance and find solutions to reduce the impact caused. The approach of this research is done by collecting data for inventory movement in the period 2003-2007, analyzing the interaction between members in the supply chain. Theory - the theory was used to create a research model. Data analysis is done by analyzing graphs and statistical analysis for the right to draw conclusions from this research. Results from this study that the coordination of “end to end” supply chain to reduce the impact ofbullwhip effect in supply chain