Open AccessTHE EFFECT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AND BUSINESS STRATEGY ON BUSINESS PERFORMANCE IN SMALL AND MEDIUM BUSINESSES
Author(s) -
Siti Maemunah
Publication year - 2019
Publication title -
business and entrepreneurial review
Language(s) - English
Resource type - Journals
eISSN - 2252-4614
pISSN - 0853-9189
DOI - 10.25105/ber.v17i1.5091
Subject(s) - small and medium sized enterprises , lisrel , business , information and communications technology , competitor analysis , marketing , small business , information technology , industrial organization , structural equation modeling , computer science , finance , world wide web , machine learning , operating system
This study aims to analyze the influence of information and communication technology (ICT) and business strategies on business performance in small and medium enterprises. This research is quantitative, descriptive survey that uses SEM methodology. Data collection is carried out in small and medium enterprises that have a workforce of 5-19 people for small businesses and 20-99 people for medium-sized businesses. Second, small and medium enterprises have assets of 50 million-500 million rupiah for small businesses and more than 500 million to 5 billion rupiah for medium-sized businesses. The number of samples is 250. The results of the study were processed using LISREL 8.80, in the model and hypothesis testing. The results of this study prove that small and medium enterprises are more open in responding to the rapid development in the field of information and communication technology to build competitive advantages against competitors.