Open AccessConsumer Acceptance and Preference for Winter Rose® Poinsettia (Euphorbia pulcherrima L.) Used as Cut Flowers
Author(s) -
Christine Coker,
Patricia R. Knight,
Benedict C. Posadas,
R. M. Ely
Publication year - 2021
Publication title -
journal of floriculture and landscaping
Language(s) - English
Resource type - Journals
ISSN - 2663-6050
DOI - 10.25081/jfcls.2021.v7.6994
Subject(s) - poinsettia , euphorbia , bract , petal , rose (mathematics) , cultivar , horticulture , biology , art , botany , inflorescence
The Winter Rose® family of poinsettias (Paul Ecke Poinsettia Ranch) has been identified as a suitable poinsettia for use as a cut flower. With curly bracts that resemble rose petals, they may add welcome variety to florists’ holiday repertoire. Winter Rose® poinsettias are now available in cultivars of varying color. They are considered late season poinsettias, requiring nine and a half weeks to mature and come into full color from cuttings. The objective of this study was to determine consumer preference for Winter Rose® poinsettia as a cut flower. Consumers preferred the cultivar Winter Rose® ‘Dark Red’ over ‘Deep Pink’, ‘White’, and ‘Marble’ in order of preference. Consumers indicated a willingness to pay approximately $14.00 for an arrangement consisting of six poinsettia stems.