Open AccessExploring role of wine label adopting the neuromarketing method
Author(s) -
Andrea Ciceri,
Giulia Songa
Publication year - 2020
Publication title -
international multidisciplinary research journal
Language(s) - English
Resource type - Journals
ISSN - 2231-6302
DOI - 10.25081/imrj.2020.v10.6475
Subject(s) - neuromarketing , wine , business , neuroscience , marketing , food science , psychology , chemistry
-