Open AccessSLOGAN DISTRICT AND THE CITY: AN ANALYSIS OF ERRORS IN WRITING OF ENGLISH AND LANGUAGE OF INDONESIA OF PEOPLE OF MINANGKABAU SUMATERA BARAT
Author(s) -
Fitri Adona
Publication year - 2015
Publication title -
arbitrer/jurnal arbitrer
Language(s) - English
Resource type - Journals
eISSN - 2550-1011
pISSN - 2339-1162
DOI - 10.25077/ar.2.2.112-118.2015
Subject(s) - slogan , english language , sociology , linguistics , geography , psychology , mathematics education , political science , law , philosophy , politics
The slogan of a local brand holds a special and unique role in the creation of a hamonious brand identity. Brand slogan is a phrase that is easily recognized and often remembered and accompanies a brand name in the marketing communications program areas of West Sumatera