Open AccessThe Impact of Negative Emotions on Switching Decisions: A Sample of Student Who Studying at University of Labour and Social Affairs, Ho Chi Minh campus (ULSA2)
Author(s) -
Bùi Hoàng Ngọc
Publication year - 2020
Publication title -
vnu journal of science: education research
Language(s) - English
Resource type - Journals
ISSN - 2588-1159
DOI - 10.25073/2588-1159/vnuer.4361
Subject(s) - psychology , anger , social psychology , complaint , forgiveness , sample (material) , negative emotion , political science , chemistry , chromatography , law
Negative emotions are the result of unpleasant experiences when using a product or service. In education, the low-level of negative emotions are "early warning signals" about student confidence in a diminished university. At a higher level, negative emotions can lead to a variety of coping behaviors such as complaints, sharing a negative word of mount, and switching intention. The study employed the Partial Least Square - Structural Equation Modeling to analyze the relationship between negative emotions and switching decisions in a sample of 374 students who are studying at the University of Labour and Social Affairs, Ho Chi Minh campus (ULSA2). The empirical revealed that there is a positive impact of anger, frustration on the complaint, and negative word of mount. Result of the research are references to university managers in policy planning.