Open AccessStrategi Pengembangan Industri berbasis Ubi Jalar Ungu dengan Metode SWOT dan ANP di Kabupaten Bondowoso
Author(s) -
Aulia Brilliantina,
Nurul Istiqomah
Publication year - 2021
Publication title -
jurnal ilmiah inovasi
Language(s) - English
Resource type - Journals
eISSN - 2527-6220
pISSN - 1411-5549
DOI - 10.25047/jii.v21i1.2628
Subject(s) - swot analysis , analytic network process , quality (philosophy) , business , production (economics) , process (computing) , agricultural science , computer science , marketing , operations research , mathematics , environmental science , economics , physics , analytic hierarchy process , operating system , macroeconomics , quantum mechanics
Purple Sweet potato is one of the products that become the image of Bondowoso district. So, the existence of Purple Sweet potato is very supportive to the continuity industry based on Purple Sweet potato. The main purpose of this research is determining methods that can be used to select the industrial development strategies. One of the decision-making methods that can be used for the selection of industrial development strategies is the Analytic Network Process (ANP) method. In the formulation of strategies is also used SWOT analysis. Based on the research, a priority strategy is obtained, namely the ST strategy, namely developing clean purple sweet potato production, improving quality through good post-harvest, and making regulations for business partners