Open AccessBrazilian Video Art in the Early Days: from Experimental Video to Mainstream Television
Author(s) -
Rodrigo Esteves de Lima-Lopes
Publication year - 2018
Publication title -
am. art + media/am. art + media
Language(s) - English
Resource type - Journals
eISSN - 2406-1654
pISSN - 2217-9666
DOI - 10.25038/am.v0i15.229
Subject(s) - mainstream , video art , mass media , video game , art , visual arts , ideology , media studies , sociology , multimedia , advertising , art history , performance art , politics , computer science , political science , law , business
This article examines Brazilian video art in its early days, between 1973 and the end of the 1980s. This choice of topic is due to the historic importance of these artists: it covers the first experimental video productions in Brazil until their relative vulgarisation and assimilation by the mass media, especially television. I intend to discuss how Brazilian video art – which initially sought, inspired by ideological and technical issues, to disengage from the language of commercial media – became an element of aesthetic renewal in mainstream TV. Article received: December 15, 2017; Article accepted: December 30, 2017; Published online: April 15, 2018; Original scholarly paper How to cite this article: Rodrigo Esteves de Lima-Lopes. "Brazilian Video Art in the Early Days: from Experimental Video to Mainstream Television."AM Journal of Art and Media Studies 15 (2018): . doi: 10.25038/am.v0i15.229