Open AccessFactors Affecting Korean Consumers’ Brand Consciousness to Global Luxury Brands
Author(s) -
SeungHee Lee,
Jane E. Workman
Publication year - 2014
Publication title -
korea journal
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.12
H-Index - 9
eISSN - 2733-9343
pISSN - 0023-3900
DOI - 10.25024/kj.2014.54.2.128
Subject(s) - business , advertising , consciousness , marketing , psychology , neuroscience