Open AccessThe Strategic Impact of Sensory Elements on Building and Developing Brand Equity
Author(s) -
Andrei Grigoraș
Publication year - 2013
Publication title -
management dynamics in the knowledge economy
Language(s) - English
Resource type - Journals
eISSN - 2392-8042
pISSN - 2286-2668
DOI - 10.25019/mdke/6.4.05
Subject(s) - brand equity , equity (law) , business , sensory system , marketing , psychology , political science , cognitive psychology , law