Open AccessThe Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and Internet Advertising
Author(s) -
Jenni Romaniuk
Publication year - 2009
Publication title -
journal of advertising research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.831
H-Index - 86
eISSN - 1740-1909
pISSN - 0021-8499
DOI - 10.2501/s0021849909090187
Subject(s) - advertising , recall , brand awareness , brand equity , advertising research , business , scope (computer science) , television advertising , the internet , variety (cybernetics) , online advertising , brand management , native advertising , brand extension , search advertising , marketing , psychology , computer science , world wide web , artificial intelligence , cognitive psychology , programming language
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