Open AccessHow Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation
Author(s) -
Tomaž Kolar,
Zenel Batagelj,
Ismir Omeragić,
Melika Husić-Mehmedović
Publication year - 2021
Publication title -
journal of advertising research
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.831
H-Index - 86
eISSN - 1740-1909
pISSN - 0021-8499
DOI - 10.2501/jar-2021-014
Subject(s) - neuromarketing , electroencephalography , moment (physics) , perspective (graphical) , psychology , key (lock) , empirical research , cognitive psychology , computer science , marketing , business , artificial intelligence , neuroscience , mathematics , computer security , statistics , physics , classical mechanics
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom