Open AccessExamining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising
Author(s) -
Kristin Stewart,
Isabella C. M. Cunningham
Publication year - 2017
Publication title -
journal of advertising research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.831
H-Index - 86
eISSN - 1740-1909
pISSN - 0021-8499
DOI - 10.2501/jar-2017-003
Subject(s) - advertising , selection (genetic algorithm) , business , native advertising , targeted advertising , online advertising , marketing , computer science , world wide web , the internet , artificial intelligence
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