Open AccessWhat Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
Author(s) -
Steven Bellman,
Magda NenyczThiel,
Rachel Kennedy,
Laurent Larguinat,
Bruce McColl,
D. Varan
Publication year - 2016
Publication title -
journal of advertising research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.831
H-Index - 86
eISSN - 1740-1909
pISSN - 0021-8499
DOI - 10.2501/jar-2016-051
Subject(s) - advertising , business , marketing , television advertising , biometrics , computer science , computer security
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