Open AccessComparing Brand Placements and Advertisements on Brand Recall and Recognition
Author(s) -
Davit Davtyan,
Kristin Stewart,
Isabella C. M. Cunningham
Publication year - 2016
Publication title -
journal of advertising research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.831
H-Index - 86
eISSN - 1740-1909
pISSN - 0021-8499
DOI - 10.2501/jar-2016-036
Subject(s) - recall , advertising , business , brand awareness , marketing , psychology , brand management , cognitive psychology
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