Open AccessHow to Use Neuromeasures to Make Better Advertising Decisions: Questions Practitioners Should Ask Vendors and Research Priorities for Scholars
Author(s) -
Rachel Kennedy,
Haydn Northover
Publication year - 2016
Publication title -
journal of advertising research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.831
H-Index - 86
eISSN - 1740-1909
pISSN - 0021-8499
DOI - 10.2501/jar-2016-019
Subject(s) - ask price , business , marketing , advertising , public relations , political science , finance
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