Open AccessExploring the past Behaviour of New Brand Buyers
Author(s) -
Arry Tanusondjaja,
Giang Trinh,
Jenni Romaniuk
Publication year - 2016
Publication title -
international journal of market research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.415
H-Index - 54
eISSN - 2515-2173
pISSN - 1470-7853
DOI - 10.2501/ijmr-2016-042
Subject(s) - business , advertising , marketing , customer base , brand management , private label , product category , brand awareness , product (mathematics) , geometry , mathematics
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