Open AccessWhen ‘Significant’ is not Significant
Author(s) -
Rachel Kennedy,
John Scriven,
Magda NenyczThiel
Publication year - 2014
Publication title -
international journal of market research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.415
H-Index - 54
eISSN - 2515-2173
pISSN - 1470-7853
DOI - 10.2501/ijmr-2014-041
Subject(s) - interpretation (philosophy) , big data , marketing , data science , marketing science , computer science , business , marketing management , data mining , relationship marketing , programming language
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