Open AccessWhen 'significant' is not significant
Author(s) -
Rachel Kennedy,
John Scriven,
Magda NenyczThiel
Publication year - 2014
Publication title -
international journal of market research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.415
H-Index - 54
eISSN - 2515-2173
pISSN - 1470-7853
DOI - 10.2501/ijmr-2014-009
Subject(s) - business , marketing , industrial organization
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