The role of social customer relations management in achieving outstanding performance / a survey of the views of a sample of managers and executives in a number of small service projects in the city of Duhok

This aims of research is to identify the role of social customer relationship management in achieving outstanding performance.  The research problem represents that the idea of social customer relationship management and the lack of understanding of its significance in achieving outstanding results are not completely perceived. Researchers have relied on the social customer relationship management as an independent variable and outstanding performance as a dependent variable. For research, a number of hypotheses have been formulated, the most important of which are: -1- There is direct correlations between the social customer relationship management as the independent variable level and the distinct performance as dependent variable at aggregate level, and a number of partial hypotheses are subdivide at the two dimensional level.2- There is a significant impact of the social customer relationship management as the independent variable on the distinct performance as dependent variable at aggregate level. The research depends on the questionnaire as a main tool for collecting field data, and using a number of statistical methods in analyzing the data. The most substantial results that research accomplished is there   understanding of the sample examined to both the concept of social customer relationship management and outstanding performance, however there were lack awareness of concepts, and it follows from statistical analysis that there is a strong correlation and impact between social customer relationship management and outstanding performance. In the light of these conclusions, the study has made numbers of suggestion that serve the field sought from, perhaps the most important embodied the need to increase the concentrate by the departments of small projects on the philosophy of social customer relationship management, because of its emergence as a variable affecting all the research hypotheses, and this is an important indicator in the awareness of senior