Open AccessThe Mediating Role of Brand Performance on the Relationship between Confusion - Brand Loyalty and Uncertainty Avoidance - Brand Loyalty
Author(s) -
Çiğdem Unurlu
Publication year - 2019
Publication title -
dokuz eylül üniversitesi i̇ktisadi ve i̇dari bilimler fakültesi dergisi
Language(s) - English
Resource type - Journals
eISSN - 2147-7973
pISSN - 1302-504X
DOI - 10.24988/ije.2019344879
Subject(s) - brand loyalty , confusion , loyalty , brand awareness , psychology , advertising , brand management , brand extension , business , brand equity , marketing , psychoanalysis