
Examination of the appropriate operation structure for the sports betting business in Korea by analyzing foreign cases
Author(s) -
Jeongmin Ko,
Joonho Kang
Publication year - 2019
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2019.30.4.798
Subject(s) - compendium , profit (economics) , lottery , monopoly , competition (biology) , marketing , business , industrial organization , economics , microeconomics , ecology , archaeology , biology , history
Purpose The purpose of this study is to examine and propose the appropriate operation structure for the sports betting business in Korea(Sports Toto) by analyzing foreign cases. Methods To accomplish the purpose of this study, literature and case studies were conducted on preceding studies, the World Lottery Association compendium, and Internet data. Results The results were as follows. Firstly, in terms of competition, it was deducted that maintaining the monopoly method was appropriate among the monopoly, partial competition, and free competition methods. Secondly, as for the business operator, it was deducted reasonable to adopt the non-profit operation method between the non-profit operation and the for-profit operation methods. Also, it was identified as necessary to review the adequacy of the three-level redundant business management structure, which is rarely found abroad. Conclusions This study examined all the sports betting business operation structure of foreign countries presented so far, and deducted a new classification of operation structure considering the competition. The results of this study will be useful for policymakers to review the appropriateness of the Sports Toto’s operation structure more systematically and rationally.