Open AccessSocial value of the sport industry support center using contingent valuation method
Author(s) -
Sang-Hoon Kim,
정은정,
Song Myung-Kyu,
Oun-Yong Cho
Publication year - 2019
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2019.30.4.789
Subject(s) - payment , payment card , contingent valuation , valuation (finance) , business , willingness to pay , tourism , marketing , value (mathematics) , center (category theory) , demographic economics , economics , accounting , finance , geography , statistics , chemistry , mathematics , archaeology , crystallography , microeconomics
Purpose This study estimated the social value of the Sports Industry Support Center, which will be newly established and operated by the Ministry of Culture, Sports and Tourism, using the contingent valuation method. The survey designed a structured questionnaire for 480 households in 16 cities across the country to explain the necessity and major services of the Sport Industry Support Center and to investigate the willingness to pay for the social value of the center's sports industry support services. According to the NOAA panel's recommendation, the questionnaire survey consisted of dual dichotomous questionnaires and the form of payment in the form of income tax. As a result of analysis through logit model, statistically significant explanatory variables were payment amount, income level and gender. In particular, the higher the income level, the higher the willingness to pay, and the use of income tax as a means of payment was statistically significant. The social value granted to Sports Industry Support Center was 4,576.17 won per household per year, and it was estimated that there was a total of 469 billion won for the five years of income tax payment.