Open AccessInfluence of perceived risk & perceived benefit in indoor swimming pool on emotional responses, class attitude and word-of-mouth intention
Author(s) -
Sok-Rok Song,
Jung-Hee Jung
Publication year - 2019
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2019.30.4.760
Subject(s) - psychology , structural equation modeling , word of mouth , social psychology , positive attitude , negative emotion , risk perception , positive relationship , class (philosophy) , perception , advertising , mathematics , statistics , neuroscience , artificial intelligence , computer science , business
Purpose The purpose of this research is to empirically analyze the relationship between a indoor swimming pool on perceived risk & perceived benefit, emotion responses, class attitude, and word-of-mouth intention through structural equation model analysis. Methods This study set 224 members at the six private indoor swimming pools located in Gyeonggido as the research subjects. As for sampling method, convenience sampling method was used, and self-administered questionnaire was used for the survey. In an effort to verify the proposed structural model, this study used SPSSWIN Ver. 23.0 and AMOS 18.0. Results First, perceived risk had a positive effect on positive emotion. Second, perceived risk had a positive effect on negative emotion. Third, perceived benefit had a positive effect on positive emotion. Fourth, perceived benefit did not have a positive effect on negative emotion. Fifth, positive emotion had a positive effect on class attitude. Sixth, negative emotion did not have a positive effect on class attitude. Seventh, positive emotion had a positive effect on word-of-mouth intention. Eighth, negative emotion did not have a positive effect on word-of-mouth intention. Ninth, class attitude had a positive effect on word-of-mouth intention.