Open AccessRelationship between group cohesiveness, identification, communication, and the job satisfaction, customer orientation, long-term orientation, and positive word of mouth of employee in indoor swimming pools
Author(s) -
Kwang-Soo Lee,
Jung-Hee Jung
Publication year - 2019
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2019.30.1.105
Subject(s) - group cohesiveness , word of mouth , structural equation modeling , job satisfaction , psychology , orientation (vector space) , customer satisfaction , term (time) , identification (biology) , customer orientation , social psychology , marketing , mathematics , business , statistics , physics , geometry , botany , quantum mechanics , biology
Purpose The purpose of this study is to empirically inquire into the relationship between a indoor swimming pools employee’s group cohesiveness, swimming pool identification & communication and job satisfaction, customer orientation, long-term orientation, and positive word of mouth through structural equation model analysis. Methods For this purpose, For this purpose, the survey targeted 221 workers working at 10 swimming pools in Seoul for over three months. For sampling method, convenience sampling method was used, while the questionnaire was self-administered. In an effort to verify the proposed structural model, this study used IBM SPSSWIN Ver. 21.0 and AMOS 18.0. Results First, group cohesiveness, swimming pool identification & communication has positive influence on the job satisfaction. Second, job satisfaction has positive influence on the customer orientation. Third, job satisfaction has positive influence on the positive long-term orientation. Fourth, customer orientation has positive influence on the positive word of mouth. Fifth, long-term orientation has positive influence on the positive word of mouth.