Open AccessThe relationship between professional volleyball title sponsorship activity, brand equity, brand attitude and repurchase intention
Author(s) -
이정학,
김성용,
임승재
Publication year - 2019
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2019.118.2.332
Subject(s) - brand equity , advertising , business , psychology , marketing