Open AccessAn analysis of the residentsʼ satisfaction of open school sport center and its determinants: Using tobit regression model
Author(s) -
Yang Jae-yeong,
Myoungsub Choi,
Miok Kim,
Jinsoo Ko
Publication year - 2017
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2017.28.4.917
Subject(s) - tobit model , promotion (chess) , center (category theory) , sport management , order (exchange) , regression analysis , marketing , business , advertising , psychology , medical education , applied psychology , public relations , political science , economics , medicine , finance , statistics , mathematics , econometrics , chemistry , politics , law , crystallography
Purpose The study aims to analyze the factors affecting the Residents user satisfaction in order to improve the management of the Open School Sports Center the support facility of the National Sports Promotion Fund Methods This data is based on Korea Institute of Sports Science(KISS)'s Open School Sports Center Usage Status and Satisfaction Survey (2016) and Open School Sports Center use performance. The analysis model is a regression model (TOBIT) that takes into account the limited characteristics of dependent variables Results The results are as follows: the satisfaction is negatively related age, number of regulations, weekday opening hours, and usage fees Conclusion Therefore, in order to increase the satisfaction of Open School Sports Center residents users, various supports are needed. This includes funds for PR, discounts and user-friendliness. It also requires differentiated management of each Center. In the case of regions and facilities, consumer-oriented policies need to be applied instead of collective standards.