Open AccessThe Analysis of Image Transfer Mechanism in CRM through Sport Team : the Effects of Frequency of Information Exposure and Image of Sponsors
Author(s) -
Hyungil Kwon,
Yongju Cho
Publication year - 2017
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2017.28.1.155
Subject(s) - mechanism (biology) , image (mathematics) , business , advertising , marketing , psychology , computer science , computer vision , philosophy , epistemology