Open AccessThe Relationship among Marketing Mix, Satisfaction, Repurchase Intention, and Word-of-Mouth Intention at Gala Show
Author(s) -
Suk-Kyu Kim,
Jae-Gu Yoo,
Jae-Ahm Park
Publication year - 2016
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2016.27.1.121
Subject(s) - word of mouth , psychology , advertising , marketing , business