Open AccessThe Relationship among Marketing Mix, Satisfaction, Repurchase Intention, and Word-of-Mouth Intention at Gala Show
Author(s) -
김석규,
박재암,
유재구
Publication year - 2016
Publication title -
korean journal of sport science
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2016.27.1.121
Subject(s) - word of mouth , psychology , advertising , marketing , business
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