Open AccessModerating Effect of Consumer Innovativeness on Relationship between Sportwearable Device's Innovation Attribute and Innovation Resistance of College Students
Author(s) -
Yoon Hi Sung,
Do Yeon Won,
Sang Hyun Park
Publication year - 2015
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2015.26.4.861
Subject(s) - resistance (ecology) , business , marketing , psychology , ecology , biology