Open AccessA Study on The Relationship Marketing and Purchasing Behavior: A Meta-Analysis
Author(s) -
Yu-Mi Chung,
Minseok Kwag
Publication year - 2015
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2015.26.3.546
Subject(s) - marketing , purchasing , meta analysis , psychology , business , advertising , medicine