Open AccessA Study on the Influence of Innovative Perception of & Involvement in Sports Product on Hedonic Value, Product Attitude and Purchase Intention
Author(s) -
Kwang-Soo Lee,
Jung-Hee Jung
Publication year - 2015
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2015.26.2.292
Subject(s) - product (mathematics) , value (mathematics) , perception , psychology , advertising , marketing , social psychology , business , mathematics , statistics , geometry , neuroscience