Open AccessThe Effects of Sport Event-Corporate Congruence Type and Advertisement Exposure Frequencies on Advertisement Attitudes and Advertisement Effectiveness
Author(s) -
SangHyun Park,
Bumgyu Im
Publication year - 2015
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2015.26.1.85
Subject(s) - advertising , congruence (geometry) , psychology , event (particle physics) , business , social psychology , physics , quantum mechanics