Open AccessStrategic Communications: An Investigation on Message Framing, Ideology, and Spectator Motivation for Professional Sport Consumers
Author(s) -
Dongyoo Han
Publication year - 2014
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2014.25.4.741
Subject(s) - spectator sport , professional sport , ideology , framing (construction) , advertising , strategic communication , psychology , social psychology , public relations , political science , business , engineering , politics , law , physics , league , structural engineering , astronomy