Open AccessThe Structural Relationship of Smart Sports Wears among Perceived Attributes, Product Attribute and Innovation Resistance
Author(s) -
마윤성,
Jihyung Chin,
KwangMin Cho
Publication year - 2014
Publication title -
korean journal of sport science
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2014.25.3.513
Subject(s) - resistance (ecology) , product (mathematics) , marketing , business , advertising , psychology , mathematics , biology , ecology , geometry
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