Open AccessThe Structural Relationship of Smart Sports Wears among Perceived Attributes, Product Attribute and Innovation Resistance
Author(s) -
Yoon-Sung Ma,
Kwang-Min Cho,
Jihyung Chin
Publication year - 2014
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2014.25.3.513
Subject(s) - resistance (ecology) , product (mathematics) , marketing , business , advertising , psychology , mathematics , biology , ecology , geometry