Open AccessAn Analysis of Involvement, National Image andSponsorship Effectiveness by Mega Sporting Events
Author(s) -
Ki-Tae Yim,
Seung-Ho Shin,
김용재
Publication year - 2013
Publication title -
korean journal of sport science
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2013.24.3.591
Subject(s) - mega , psychology , advertising , political science , business , physics , astronomy
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