Open AccessRoles of Cultural Context in the Formations of National Team Identity and Brand Equity of Global Sporting Events
Author(s) -
이현우,
김유겸,
김찬형
Publication year - 2013
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2013.24.2.292
Subject(s) - equity (law) , context (archaeology) , advertising , brand equity , brand identity , psychology , cultural identity , identity (music) , marketing , social psychology , business , political science , geography , aesthetics , archaeology , art , feeling , law