Open AccessHealth Communication Strategies to Promote the Public’s Participation in Physical Activities: The Effects of Message Framing and Audience Regulatory Fit
Author(s) -
김기한,
방신웅,
김인준
Publication year - 2012
Publication title -
korean journal of sport science
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2012.23.3.586
Subject(s) - framing (construction) , public participation , physical activity , audience participation , regulatory focus theory , psychology , public relations , social psychology , political science , business , sociology , medicine , media studies , structural engineering , creativity , engineering , physical medicine and rehabilitation
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