Open AccessHealth Communication Strategies to Promote the Public’s Participation in Physical Activities: The Effects of Message Framing and Audience Regulatory Fit
Author(s) -
Kihan Kim,
김인준,
Shinwoong Bang
Publication year - 2012
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2012.23.3.586
Subject(s) - framing (construction) , public participation , physical activity , audience participation , regulatory focus theory , psychology , public relations , social psychology , political science , business , sociology , medicine , media studies , structural engineering , creativity , engineering , physical medicine and rehabilitation