Open AccessThe Influence of Professional Sport Spectators’ Orientation toward a Sporting Event on Title Sponsorship Effect
Author(s) -
YongMan Kim
Publication year - 2012
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2012.23.2.404
Subject(s) - psychology , professional sport , orientation (vector space) , event (particle physics) , social psychology , advertising , applied psychology , business , league , physics , geometry , mathematics , quantum mechanics , astronomy