Open AccessThe Impact of Professional Baseball Teams' Green Marketing Activity on Marketing Attitude and Team Image
Author(s) -
이민우,
Kwang Min Cho
Publication year - 2011
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2011.22.1.1768
Subject(s) - marketing , business , psychology , advertising