Open AccessThe Effects of the Attribute of Professional Baseball Licensing Clothing Product on Purchase Satisfaction, Team Brand Identification, Consumer-Team Brand Relationship Quality and Team Brand Loyalty
Author(s) -
YongMan Kim,
김경춘,
허진
Publication year - 2010
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2010.21.3.1402
Subject(s) - clothing , brand loyalty , business , quality (philosophy) , advertising , marketing , product (mathematics) , identification (biology) , brand awareness , brand management , loyalty , customer satisfaction , mathematics , philosophy , botany , geometry , archaeology , epistemology , biology , history