Open AccessThe Effect of the Pro-baseball Spectator’s Sponsor Association on Sponsorship Response
Author(s) -
정정희,
YongMan Kim
Publication year - 2010
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2010.21.1.984
Subject(s) - association (psychology) , advertising , psychology , spectator sport , social psychology , applied psychology , business , psychotherapist