Open AccessThe Influence of World Cup Involvement on National Image, Self-Image Congruency, Attitude, and Purchase Intention
Author(s) -
Kitak Kim
Publication year - 2009
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2009.20.2.240
Subject(s) - psychology , image (mathematics) , social psychology , destination image , advertising , computer vision , computer science , business , political science , tourism , destinations , law