Open AccessThe Effect of Attitude toward the Website Utilizing Sport Event Emblem on Image and Attitudinal Loyalty of a Sponsor
Author(s) -
YongMan Kim,
정정희,
Kyesok Lee
Publication year - 2008
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2008.19.2.104
Subject(s) - emblem , loyalty , advertising , psychology , event (particle physics) , social psychology , marketing , business , art , visual arts , physics , quantum mechanics