Open AccessThe Effect of Sports Event Participation and Publicity Activities for the Well-known Local Products on Brand Constitution Items
Author(s) -
김민철
Publication year - 2007
Publication title -
korean journal of sport science
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2007.18.1.99
Subject(s) - publicity , constitution , advertising , event (particle physics) , psychology , business , marketing , political science , law , physics , quantum mechanics
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