Open AccessThe Effect of Sports Event Participation and Publicity Activities for the Well-known Local Products on Brand Constitution Items
Author(s) -
Kim Min Cheol
Publication year - 2007
Publication title -
cheyuk gwahag yeon-gu/cheyug gwahag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2233-7938
pISSN - 1598-2920
DOI - 10.24985/kjss.2007.18.1.99
Subject(s) - publicity , constitution , advertising , event (particle physics) , psychology , business , marketing , political science , law , physics , quantum mechanics