Open AccessEffects of Social Media on Generation Y Consumers’ Brand Knowledge of Eco-friendly Outdoor Sportswear
Author(s) -
Changhyun Nam,
Jae Won Kim,
Wook Hyun Кwon
Publication year - 2016
Publication title -
international journal of applied sports sciences
Language(s) - English
Resource type - Journals
eISSN - 2233-7946
pISSN - 1598-2939
DOI - 10.24985/ijass.2016.28.2.235
Subject(s) - advertising , business , environmentally friendly , marketing , brand strategy , social media , brand extension , brand awareness , psychology , brand management , computer science , world wide web , ecology , biology